PDP - DONALDSON 70 SERIES LAUNCH

Commercial & Advertising
Written By Fordey Media

2026

Media Production

A multi-platform launch campaign for Donaldson’s new 70 Series LandCruiser airbox, combining a long-form YouTube feature with organic and Meta short-form content.

I handled the creative direction, filming and post-production, capturing the product in real-world conditions and showcasing the testing behind its development. The campaign was designed to build anticipation around the launch while clearly communicating the product’s performance, reliability and fitment to the 70 Series market.

Client saw huge demand, customer enquiries & orders for product launch.

Fordey Media
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